carlapoirier.com︎︎︎

Art Direction
Design Direction
Creative Direction

Creative Director
of Brand @Mejuri

Flamingo
2019-2021















This is a grow-choice
movement #TheBush2020


The Bush 2020 Campaign︎︎︎







A first of its kind,
below-the-knees,
at home Pedicure Kit


Flamingo x tenoverten︎︎︎

















Feel-good body care
for everyday routines

Everlane
2015-2019










Reimagining the sneakers of the future


Everlane Sneakers︎︎︎






No frills. No bows.
No bullshit.


Underwear Campaign︎︎︎







If you’re reading this,
it’s too late


ReNew Launch︎︎︎

                                                       





We are more the same
than we are different


100% Human Campaign︎︎︎








The Everlane Archive


All The Things︎︎︎

Other Things

2013-Present







Your table isn’t just
about food, it’s about time


Year & Day Brand Launch︎︎︎













Design, Branding,
Art Direction and More

This Way︎︎︎



About

Carla Poirier is a Creative Director focused on the power of systems, expressive storytelling, and emotional intelligence. She is a strong leader who brings strategy, curiosity, and creative solutions to business problems.

Her approach has built and grown some of the biggest DTC & commercial brands, and continiously integrats R&D with an eye towards sustainability 🌎

She has broad experience in Art Direction & Photography, Brand Storytelling, and bringing magic to the mundane.

She was born & raised in Canada (ehhhhhh), lives in New York, and likes colour—not color.


Contact
Info@carlapoirier.com






Past
Flamingo︎︎︎
ACD
2020–2021

Design Director
2019–2020

Everlane︎︎︎
Design Lead
2015–2019

Sid Lee︎︎︎
Sr. Designer & Art Director
2012–2015

The Drake Hotel︎︎︎
Design Lead
2010–2011


Blok Design︎︎︎
Freelance Designer
2013–2014  

Concrete︎︎︎
Contract Designer
2008–2009



Present
Mejuri︎︎︎
Creative Director
of Brand
2021–Present


Future

Nasa︎︎︎
Design Intern
2025–& Beyond