carlapoirier.com︎︎︎ 

Brand Strategy
Creative Direction
Design Direction
& Art Direction


















About

Carla Poirier is a Creative Director and Brand Strategist whose work sits at the intersection of cultural curation and identity-building. Her creative practice spans both digital and physical mediums, always seeking to spark meaningful engagement through thoughtful design and visual storytelling.

Her approach to shaping brand narratives is guided by an intuitive understanding of context, aesthetics, and cultural relevance—grounded in the belief that powerful storytelling draws equally from contemporary culture and timeless visual language.

Carla has helped build and scale some of North America’s most exciting emerging brands. She brings a deep commitment to research, experimentation, and sustainability—consistently weaving future-forward thinking into every brand she touches. 🌎



Expertise
Creative Strategy
Brand Building
Creative Leadership


Curation
Toutes Les Couleurs︎︎︎

Co-owner & Chief Creative Person
MAKE Matcha︎︎︎


Experience

Mejuri︎︎︎
Creative Director
of Brand
NYC

Flamingo︎︎︎
Associate CD
Design Director
NYC

Everlane︎︎︎
Design Lead
SF

Sid Lee︎︎︎
Sr. Designer & Art Director
Toronto

The Drake Hotel︎︎︎
Design Lead
Toronto


Blok Design︎︎︎
Freelance Designer
Toronto

Concrete︎︎︎
Contract Designer
Toronto