carlapoirier.com︎︎︎ 

Brand Strategy
Creative Direction
Design Direction
& Art Direction














About
Carla Poirier is a Creative Director and Brand Strategist whose work sits at the intersection of cultural curation and identity-building. Her work spans digital and physical mediums, always aiming to evoke meaningful engagement through thoughtful design & visuals.

Her approach to shaping brand narratives is guided by an intuitive understanding of context, aesthetics, and impact—grounded in a belief that meaningful storytelling can emerge from both contemporary culture and the foundational aesthetics & observations of the past.

Her approach has built and grown some of the biggest emerging brands, and she continuously integrats R&D with an eye towards sustainability 🌎


Expertise
Creative Strategy
Brand Building
Creative Leadership


Curation
Toutes Les Couleurs︎︎︎

Co-owner & Chief Creative Person
MAKE Matcha︎︎︎


Experience

Mejuri︎︎︎
Creative Director
of Brand
NYC

Flamingo︎︎︎
Associate CD
Design Director
NYC

Everlane︎︎︎
Design Lead
SF

Sid Lee︎︎︎
Sr. Designer & Art Director
Toronto

The Drake Hotel︎︎︎
Design Lead
Toronto


Blok Design︎︎︎
Freelance Designer
Toronto

Concrete︎︎︎
Contract Designer
Toronto