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Creative Direction
Design Direction
& Art Direction















Flamingo with Ashley Graham



Super Model,
Body inclusivity pioneer, entrepreneur, mom, and now—armpit hair expert.



Four sets, co-created with Ashley, Available at Target and shopflamingo.com with 1% of sales supporting @girlsinc.







Flamingo with Ashley Graham: Flamingo
Creative Direction: Roxana Zegan
Design Direction & Art Direction: Carla Poirier
Graphic Design & Art Direction: Emma Reed
Digital Design & UX: Sarah Chan
Packaging Design: Julie Roche & Rachel Quan
Copywriting: Sharon Weissburg & Gabby Noone
Photography: Justin Ervin & Gemma Warren





The Products












Seeding 














Campaign Photography









































Digital Assets