In 2016, Everlane was in search of making an impact beyond it’s ethical and sustianable practices.
The launch of %100 HUMAN was born and each sale purchased would support the ACLU in fighting human rights across America.
100% HUMAN
100% Human Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander
Photo Direction: Andrea Drake
Photographer: David Baum
The Collection
100% Human: Pride Edition
Professional Vinyl Installation
