![](https://freight.cargo.site/t/original/i/c6370cdef86574c40b55f2f55235946f88ca0b4e4d2524d1aac349d9424d6977/100-Percent-Human-Blue-2.jpg)
In 2016, Everlane was in search of making an impact beyond it’s ethical and sustianable practices.
The launch of %100 HUMAN was born and each sale purchased would support the ACLU in fighting human rights across America.
100% HUMAN
100% Human Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander
Photo Direction: Andrea Drake
Photographer: David Baum
![](https://freight.cargo.site/t/original/i/376928c9778cad9998d981a6714be21dbe13a39492ee7fc8f1253d99dd344bf9/100-Percent-Human-Homepage.jpg)
![](https://freight.cargo.site/t/original/i/139352b4aa142afd5563db9278fa5645ef0108f32b270ea6ffffda964fb9f296/100-Percent-Human-Launch.jpg)
The Collection
![](https://freight.cargo.site/t/original/i/5288c01dd5c6a05cc5189d67f0c60f430d045ca6d2a74b8a80b9e7eaec61eaa2/Screen-Shot-2017-01-18-at-2.47.45-PM.png)
![](https://freight.cargo.site/t/original/i/696a338bce59014d0008c826280a78e3acad960478382a3e430fb7cd0b1542a9/ad9e53ae_39cb.jpg)
100% Human: Pride Edition
![](https://freight.cargo.site/t/original/i/a0e7f33153163be247f241722cb618ce135203c4a686ec20d8ea18591d17fd1a/Human-Pride-LP.jpg)
![](https://freight.cargo.site/t/original/i/e80e709a951f061d4c9536188f4c5858e454d7c21be3d84ce531b58a8cf95dff/20180206_Everlane_Graphic-Design_47551_edited.jpg)
![](https://freight.cargo.site/t/original/i/ebc30418f93e8687b36be9130a3612c83661b3c31560c5b7e84fc48cbcbb6d3e/Misc-2.jpg)
![](https://freight.cargo.site/t/original/i/31ba1a31acd0444f4644752c9036036db43fed05de46e535f64d78a9e4a0cc37/100_Percent_Human_Pin_Everlane_Campaign.jpg)