Creative Direction
Design Direction
& Art Direction

Plastic is a problem. In sixty years, we’ve created eight billion tons of the stuff—and it’s not going anywhere.

To give it a second life, Everlane launched ReNew: an outerwear collection made entirely of plastic bottles diverted from landfill and ocean. (About three million of them, to get specific).

ReNew Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Retail Design & Experience: Lee Cerre
Copywriter: Blair Pfander
Designers: Kasia Bedkowski, Elaine Lin & Mark John Mangayayam
Photo Direction: Andrea Drake
Photographer: David Baum

Digital Experience

Packaging & Collateral

Marketing Takeaway

The Campaign


The Experience

Image from Dezeen