![](https://freight.cargo.site/t/original/i/132281e4f4583738333bd76d0ac62527d88671696e07555815ce0bee48eb0b5f/Design95912-s.jpg)
Plastic is a problem. In sixty years, we’ve created eight billion tons of the stuff—and it’s not going anywhere.
To give it a second life, Everlane launched ReNew: an outerwear collection made entirely of plastic bottles diverted from landfill and ocean. (About three million of them, to get specific).
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Retail Design & Experience: Lee Cerre
Copywriter: Blair Pfander
Designers: Kasia Bedkowski, Elaine Lin & Mark John Mangayayam
Photo Direction: Andrea Drake
Photographer: David Baum
Digital Experience
![](https://freight.cargo.site/t/original/i/5d8191c2a24a9c820c9383942ff257ce8aed17f42c88e6e9ae1c7660a8fa624f/5e31bc47c1355c485629aa90_ReNew-Homoe.png)
![](https://freight.cargo.site/t/original/i/60a9167250edb96da95828767d269f999cb1dba418c8b2e4c185c3316bdf7bf2/1aeNxVKz_Rjr.gif)
![](https://freight.cargo.site/t/original/i/6adebc8182dfd51fbd371e9cb90851777ea493ae9e44db8d4b0f502b9cec896d/Screen-Shot-2020-08-25-at-9.08.02-AM.png)
![](https://freight.cargo.site/t/original/i/3670c2eaa7528d114d7a9c39ab0ee2c6851d66ac415850209d1952bf3dc169b7/c66d9f9213fc5e57169c2d853493f603.png)
Packaging & Collateral
![](https://freight.cargo.site/t/original/i/92d37646b52659e4f7ea769f4011345885927c69ca56e0d4a6bfab8c22c18b87/5d50b465c90ca71184d0f870_HangTags-p-1600.jpeg)
![](https://freight.cargo.site/t/original/i/a9ca66129f0fcbc262ae2957758fde58f8e5a19ab1232fca79ee96c25e6fce83/Design95926.gif)
![](https://freight.cargo.site/t/original/i/41044af6e17d2a2726907d3fb1c79d75f6b6f708baa217d42bde7d3f6b535822/5d50b3af8e830958ad7691d5_Bags_Mock-p-1600.jpeg)
Marketing Takeaway
![](https://freight.cargo.site/t/original/i/c924f53d266094ec06dc4c881ba72bef5125554018b5fb0f7c6155d55bbe2ae2/ReNewPoster-07.jpg)
![](https://freight.cargo.site/t/original/i/f5bcd30bd6e8ad94477efb10c9d5a20129c81ffa396ef91ab04121a42001097c/ReNewPoster-06.jpg)
![](https://freight.cargo.site/t/original/i/ab956d09f4da5ece6cb63c251985428c6b56f901db753d390bd5407fff20888d/03.gif)
The Campaign
![](https://freight.cargo.site/t/original/i/4362be24f93216d74bced7993cd8ce121322cf534d4108c661224a00e7eef5fb/5d50d7918f63b329be650c1b_B186_EverlaneComplete-LR-5-of-6-p-1600.jpeg)
![](https://freight.cargo.site/t/original/i/0b708ffcbe4b92f44552babfcb77b4f796b86b556865b4c6311bb2fbaf9669c7/Screen-Shot-2020-08-25-at-9.14.00-AM.png)
The Experience
![](https://freight.cargo.site/t/original/i/24433c59452bbfa71f5ff4b6ee7d7219fe7594bc95ec474be092abf1ecdc1f8e/everlane-renew-pop-up-shop-new-york.jpg)
Image from Dezeen
![](https://freight.cargo.site/t/original/i/69fff85f58ccf46a521735cadd6440d9ff2a0b7342ded9ff45ea077fbfbc5f49/1_Q4rj7JDgcBeg4CS6qJY9ZQ.jpeg)