ReNew Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Retail Design & Experience: Lee Cerre
Copywriter: Blair Pfander
Designers: Kasia Bedkowski, Elaine Lin & Mark John Mangayayam
Photo Direction: Andrea Drake
Photographer: David Baum








Plastic is a problem. In sixty years, we’ve created eight billion tons of the stuff—and it’s not going anywhere.

To give it a second life, Everlane launched ReNew: an outerwear collection made entirely of plastic bottles diverted from landfill and ocean. (About three million of them, to get specific).













Digital Experience























































Packaging & Collateral
























Marketing Takeaway















The Campaign















 





The Experience




Image from Dezeen