Plastic is a problem. In sixty years, we’ve created eight billion tons of the stuff—and it’s not going anywhere.
To give it a second life, Everlane launched ReNew: an outerwear collection made entirely of plastic bottles diverted from landfill and ocean. (About three million of them, to get specific).
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Retail Design & Experience: Lee Cerre
Copywriter: Blair Pfander
Designers: Kasia Bedkowski, Elaine Lin & Mark John Mangayayam
Photo Direction: Andrea Drake
Photographer: David Baum
Digital Experience
Packaging & Collateral
Marketing Takeaway
The Campaign
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The Experience
Image from Dezeen