Sneaker Launch Concept: Everlane
Creative, Design, & Art Direction: Carla Poirier
Naming Concepts: Alexandra Spunt
Photography: Found Imagery











Everlane Sneakers Launch

Sustainable, ethical, unbranded, unisex—
The Everlane Sneaker.


Everlane explored a range of concepts leading up to the launch of its first sustainable sneaker.

The creative criteria: That it communicate a sustainable material and manufacturing story inside a streamlined branding system that would appeal as much to a younger audience as Everlane’s existing customer.


At the time of exploration, there were a few working titles:
E.S. (Eco Sneaker), Sneakers, Seekers, Tracks.















The Core Collection


















Color Pallette













Logo & Tagline












Emblem Explores










Emblem & Logo Set














Sneaker Box
















Mock Website





















Mock OOH







Image top center by May Truong