Everlane Sneakers Launch
Sustainable, ethical, unbranded, unisex—
At the time of exploration, there were a few working titles:
E.S. (Eco Sneaker), Sneakers, Seekers, Tracks.
Sneaker Launch Concept: Everlane
Creative, Design, & Art Direction: Carla Poirier
Naming Concepts: Alexandra Spunt
Photography: Found Imagery
Sustainable, ethical, unbranded, unisex—
The Everlane Sneaker.
Everlane explored a range of concepts leading up to the launch of its first sustainable sneaker.
The creative criteria: That it communicate a sustainable material and manufacturing story inside a streamlined branding system that would appeal as much to a younger audience as Everlane’s existing customer.
At the time of exploration, there were a few working titles:
E.S. (Eco Sneaker), Sneakers, Seekers, Tracks.
Sneaker Launch Concept: Everlane
Creative, Design, & Art Direction: Carla Poirier
Naming Concepts: Alexandra Spunt
Photography: Found Imagery
The Core Collection
Color Pallette
Logo & Tagline
Emblem Explores
Emblem & Logo Set
Sneaker Box
Mock Website
Mock OOH
Image top center by May Truong