![](https://freight.cargo.site/t/original/i/b79b788f6b06010f14cd9b53a4ccc5aa9d1f39e828423c381fb1ee6f0532fa6f/Sneakers_Q1.png)
Everlane Sneakers Launch
Sustainable, ethical, unbranded, unisex—
At the time of exploration, there were a few working titles:
E.S. (Eco Sneaker), Sneakers, Seekers, Tracks.
Sneaker Launch Concept: Everlane
Creative, Design, & Art Direction: Carla Poirier
Naming Concepts: Alexandra Spunt
Photography: Found Imagery
Sustainable, ethical, unbranded, unisex—
The Everlane Sneaker.
Everlane explored a range of concepts leading up to the launch of its first sustainable sneaker.
The creative criteria: That it communicate a sustainable material and manufacturing story inside a streamlined branding system that would appeal as much to a younger audience as Everlane’s existing customer.
At the time of exploration, there were a few working titles:
E.S. (Eco Sneaker), Sneakers, Seekers, Tracks.
Sneaker Launch Concept: Everlane
Creative, Design, & Art Direction: Carla Poirier
Naming Concepts: Alexandra Spunt
Photography: Found Imagery
The Core Collection
![](https://freight.cargo.site/t/original/i/b612edc7b1ae6ecc7c4f43a9529e8e9f7ca451f8bb3af3b80b4a238f3ecba32e/Desktop-HD-Copy-23.jpg)
Color Pallette
![](https://freight.cargo.site/t/original/i/8514dcc71ab98939ac351d89581ea79a5ebd55d7ad208d0106d227d61725b51f/Color-Palette.jpg)
Logo & Tagline
![](https://freight.cargo.site/t/original/i/415129ebc8ffb500b59d171610c4b005b007243f2e63dbc33fb27579db574d3d/Tagline---Logo-Stack.png)
Emblem Explores
![](https://freight.cargo.site/t/original/i/faf017bffba1ad0a2b0163182a484c664b30c8f1dfddec46d529d3d80bca3b51/Old_Zero_Emblems.jpg)
Emblem & Logo Set
![](https://freight.cargo.site/t/original/i/0485c58be265f1374d34cb879e59f4d9108195a1ddf5393fe100a518b21f70f7/Emblem---Initial-Explores.jpg)
Sneaker Box
![](https://freight.cargo.site/t/original/i/175074a9dbea1a690484382f3a81e8db4dfcc2edaec93a59b9aaaa7cda401f68/20190608_CM_DesignerDocumantationDay0275_Tall.jpg)
Mock Website
![](https://freight.cargo.site/t/original/i/7e648b00eadda54092b9d0db2e3bdf42d41035ede30bb64d6cb4a7e9023f4af4/Sneaker-Website.jpg)
Mock OOH
![](https://freight.cargo.site/t/original/i/c4949ff0ba2a3c257ad1c82300b411cc178bbbc49855ec1a77e7014e5baa638f/OOH-Wild-Posters.jpg)
Image top center by May Truong