Everlane Underwear Launch
Underwear should be simple—but for some reason it never is. In 2018, Everlane set out to create a collection of simple, beautiful, breathable underwear their customers could feel confident and comfortable in.
#LoveYourUnderwear
Underwear Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander, Abbey Abate
Designers: Lee Cerre, Zara Moore & Elaine Lin
Photo Direction: Andrea Drake
Photographer: Jody Rogac
Underwear should be simple—but for some reason it never is. In 2018, Everlane set out to create a collection of simple, beautiful, breathable underwear their customers could feel confident and comfortable in.
No frills. No bows. No bullshit.
#LoveYourUnderwear
Underwear Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander, Abbey Abate
Designers: Lee Cerre, Zara Moore & Elaine Lin
Photo Direction: Andrea Drake
Photographer: Jody Rogac
Campaign Photography
OOH
Seeding & Packaging
Underwear Pop-Up Experience
Launch Microsite & DTC Approach
