Underwear Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander, Abbey Abate
Designers: Lee Cerre, Zara Moore & Elaine Lin
Photo Direction: Andrea Drake
Photographer: Jody Rogac









Everlane Underwear Launch

Underwear should be simple—but for some reason it never is. In 2018, Everlane set out to create a collection of simple, beautiful, breathable underwear their customers could feel confident and comfortable in.

No frills. No bows. No bullshit.



#LoveYourUnderwear













Campaign Photography


























































OOH 














Seeding & Packaging













Underwear Pop-Up Experience










































Launch Microsite & DTC Approach