![](https://freight.cargo.site/t/original/i/047a7fe3f7df2c5a8ef0c2d5eda1f0c6bf38f1529ea207b5eb80a0597f4cae7b/Everlane_9.jpg)
Everlane Underwear Launch
Underwear should be simple—but for some reason it never is. In 2018, Everlane set out to create a collection of simple, beautiful, breathable underwear their customers could feel confident and comfortable in.
#LoveYourUnderwear
Underwear Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander, Abbey Abate
Designers: Lee Cerre, Zara Moore & Elaine Lin
Photo Direction: Andrea Drake
Photographer: Jody Rogac
Underwear should be simple—but for some reason it never is. In 2018, Everlane set out to create a collection of simple, beautiful, breathable underwear their customers could feel confident and comfortable in.
No frills. No bows. No bullshit.
#LoveYourUnderwear
Underwear Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander, Abbey Abate
Designers: Lee Cerre, Zara Moore & Elaine Lin
Photo Direction: Andrea Drake
Photographer: Jody Rogac
![](https://freight.cargo.site/t/original/i/b942ce43b205dda2ff4bce7a98da14acdabba6e00ecf795b45f36db37c43deee/Underwear-Teaser-LP.jpg)
Campaign Photography
![](https://freight.cargo.site/t/original/i/53f6b69e2e0e9e2b3e4ee309db7277bb84f749264978f12d97e96681dc3a1acd/aa36c36bb92abc7ae3f8eece28b0c44fb8-04-180320.2x.w600.jpg)
![](https://freight.cargo.site/t/original/i/869cbfac94f837a74de2711c549f8644bd5a40e53111632e8d3eacb4cb1cc8ab/Screen-Shot-2018-02-12-at-8.39.40-AM.png)
![](https://freight.cargo.site/t/original/i/c1b850dc0045ebb4018fd5ecb5a3862d1abed1a52ae88467c82cd58d59a80781/Screen-Shot-2018-02-12-at-8.40.00-AM.png)
![](https://freight.cargo.site/t/original/i/8de800fd20080e19d325e5cb12d38619f404b7fcca11890428d73c1147ab319a/Everlane_5.jpg)
![](https://freight.cargo.site/t/original/i/e434e03c3514aa04ca45609dfd9f791316e73f945bc110160f8729eba87ba6cf/c2cf6125ab7c8409d8cc390243f50bafeb-03-180320.2x.w710.jpg)
![](https://freight.cargo.site/t/original/i/643fb3793ce8263bc930a1f2ba2afe55625165e74ce4f30586daacc71ef58623/b6e47d4870dae1adb2087bf1fe4fb31195-05-180320.2x.w600.jpg)
OOH
![](https://freight.cargo.site/t/original/i/52f70e21528141e85db1a0fc2c9796d31b648f2781cd597531bec49eeb0b9e6c/Screen-Shot-2018-04-09-at-2.10.29-PM.png)
![](https://freight.cargo.site/t/original/i/0dd9e5f9246fe3566fbbe76912616b79306d75a985d7dfe1059a51483f2fbe7a/NYC_Urban_Panel_Mockup.jpg)
Seeding & Packaging
![](https://freight.cargo.site/t/original/i/9d64f8f8035bc6789a23433ca616e84a2fcb19c16b99aee6c76ba0bc0b2204a9/Underwear_seeding.jpg)
![](https://freight.cargo.site/t/original/i/9bc7f7cd2ca2a0073e80ba7594609713cc37c051c5bea0368458a06432187a4a/Design95984-copy.jpg)
Underwear Pop-Up Experience
![](https://freight.cargo.site/t/original/i/308cbf80e9fe171a03850b8c1f4818467b4014e98c3b3895fb86ee56a140db1b/Underline_Experience_Entryway-copy.jpg)
![](https://freight.cargo.site/t/original/i/e6f7a8f947b359d3761b2cddfb1af280bb3e2d3e9b6ba4e7935c26662c670d68/180323-everlane-52wooster-0176.jpg)
![](https://freight.cargo.site/t/original/i/deb63a8629e8ec11c745646c27396477ee5b6ad0f664969256db7a667f7452b8/180323-everlane-52wooster-0212.jpeg)
![](https://freight.cargo.site/t/original/i/d896fbea53c548a00824846c838fae00a7cdc43f8ca0f96717d301fa94d408bb/Underwear.png)
![](https://freight.cargo.site/t/original/i/fbe6d77e963c825618db537073e4af837398ecf972b8cf4ca100b6331868543a/Underline_Experience.jpg)
Launch Microsite & DTC Approach
![](https://freight.cargo.site/t/original/i/b1fb6514c7ec8b4d4b677baaa268603a71d1528a14a243cd95e2b43378348f61/Landing-Page-Desktop-Copy-9.jpg)
![](https://freight.cargo.site/t/original/i/ff39d8bde07eb7162243084fb3403e6013e29a03cbf75e14dfc84b1bec1d0dfb/underwear-1.jpg)