Creative Direction
Design Direction
& Art Direction

Everlane Underwear Launch

Underwear should be simple—but for some reason it never is. In 2018, Everlane set out to create a collection of simple, beautiful, breathable underwear their customers could feel confident and comfortable in.

No frills. No bows. No bullshit.


Underwear Launch: Everlane
Creative Direction: Alexandra Spunt
Art Direction & Design Direction: Carla Poirier
Copywriter: Blair Pfander, Abbey Abate
Designers: Lee Cerre, Zara Moore & Elaine Lin
Photo Direction: Andrea Drake
Photographer: Jody Rogac

Campaign Photography


Seeding & Packaging

Underwear Pop-Up Experience

Launch Microsite & DTC Approach