Creative Direction
Design Direction
& Art Direction

Rebrand 2019

Flamingo launched in 2018 into a crowded market, armed with years’ of testing, research, and a singular message—that when women show up for themselves in private, they show up for themselves in public.

The branding challenge:
highlight Flamingo’s efficacious ingredients, ergonomic engineering, and best-in-class waxing experience with a scalable design system that puts the “personal” in personal care. 

Flamingo Rebrand: Flamingo
Creative Direction: Roxana Zegan
Art & Design Direction: Carla Poirier
Packaging Design: Carla Poirier
Logo Design: Shawn Carney
Copy: Camille Muson
Photography: David Baum & Jody Rogac