![](https://freight.cargo.site/t/original/i/a790e5a7ef52be229b412885907d841d854183c36f53887f64d391644d331e31/20200812_DBaum_Flamingo_Ecom_17301.jpg)
Rebrand 2019
Flamingo launched in 2018 into a crowded market, armed with years’ of testing, research, and a singular message—that when women show up for themselves in private, they show up for themselves in public.
Flamingo Rebrand: Flamingo
Creative Direction: Roxana Zegan
Art & Design Direction: Carla Poirier
Packaging Design: Carla Poirier
Logo Design: Shawn Carney
Copy: Camille Muson
Photography: David Baum & Jody Rogac
Flamingo launched in 2018 into a crowded market, armed with years’ of testing, research, and a singular message—that when women show up for themselves in private, they show up for themselves in public.
The branding challenge:
highlight Flamingo’s efficacious ingredients, ergonomic engineering, and best-in-class waxing experience with a scalable design system that puts the “personal” in personal care.
Flamingo Rebrand: Flamingo
Creative Direction: Roxana Zegan
Art & Design Direction: Carla Poirier
Packaging Design: Carla Poirier
Logo Design: Shawn Carney
Copy: Camille Muson
Photography: David Baum & Jody Rogac
![](https://freight.cargo.site/t/original/i/0e04d6a1a36b4b7ea3f2d86076775bf50778034b8352eb4f7e23be15eddf529c/190405_FLAMINGO_05SHOT_MELONEE_ARMPIT_004.jpg)
![](https://freight.cargo.site/t/original/i/6ead43ce9896f7c8ee677402a99d8680de4ec1c92f465fc6a857717cbbfe7523/190923_FLAMINGO_03SHOT_318.jpg)
![](https://freight.cargo.site/t/original/i/6a8ef4c3729cd2e4a86b70ecbdb351655271a37044b2333fb07364493796646f/Flamingo_Logo_Dark_Purple.png)
![](https://freight.cargo.site/t/original/i/f5c3d652c3688dd52653be9715050b5024d265a952b920ff3cba91b5f9a3820f/Flamingo_Logo_Lilac.png)
![](https://freight.cargo.site/t/original/i/1799b3b11bf9fd521486d147b5ed8accc571d49a91ff33844fbc7eee834ca52e/190703_flamingo_logo_FINAL_White.png)
![](https://freight.cargo.site/t/original/i/a21642ed43fdde683e71365959766fc8b94e0bc52b61d650fac1a80b18854e99/Desktop_Homepage_BM-Launch-1.jpg)
![](https://freight.cargo.site/t/original/i/725a59b356dc2fc841f4d3ee9894f3fa35f2db025277f44f2786a0bfa8a56468/Austin.png)
![](https://freight.cargo.site/t/original/i/9fb8b0922da66463f9cb3477cd1a52fd8385ea1d7555144d76f8895723cdf880/GT-America.png)
![](https://freight.cargo.site/t/original/i/2679974a73d976de731aa874ddce40115736850e923b4169cb8bd1e7a64deb95/Evergreen_Gradient.png)
![](https://freight.cargo.site/t/original/i/baae3a0cca4344667c8089cc70adcf0ee1efcb9b238993231c5d74de9b2d3620/20200812_DBaum_Flamingo_Ecom_17244.jpg)
![](https://freight.cargo.site/t/original/i/6ec4820a21aa90ff031eba841733b90e171a82718ae142f0338dbcb852b54802/Siraad-Hand-Tall-2.jpg)
![](https://freight.cargo.site/t/original/i/4c40fe9e2778417dd4592a9972ccb6855be3dac44f1405cde41824a19a4c4555/Vanessa-Granda-Flamingo-4111.jpg)
![](https://freight.cargo.site/t/original/i/39cc12c678c787bd395e8a4b318fbda8609d9cd9598163ba7c5a9a72e1a21ab7/20200423_DBaum_Flamingo_Editorial3548_72dpi.jpg)
![](https://freight.cargo.site/t/original/i/a945f73433a1e5b94437e02099632c5935be1328b68b01d6cb3626b9a5999800/20200423_DBaum_Flamingo_Editorial3632_72dpi.jpg)