Mejuri
Mejuri Brand ID Evolution
The Brief: To evolve the Mejuri brand honoring it’s heritage while reimagining it’s identity and expression for today’s consumer.
The Goal: Make the brand more relevant, stylish, and emotionally resonant, without losing the trust built with the existing customer. The evolution should reflect modern aesthetics, inclusive storytelling, and a deeper connection to real-life moments, celebrations and personal style.
The Result: From visual language to messaging, every touchpoint feels fresh, confident, and culturally aware—refining timelessness with a contemporary edge. The brand belongs in the now, consistently changing, effortlessly aligned with how people live, dress, and express themselves today & tomorrow.
Included in Evolution:
Ecomm Photo & Video Updates
Website Redesign
Packaging Redesign
Typography Updates
Photography & Content Overhaul
Tone of Voice Update
Creative Direction & Strategy: Carla Poirier
Execution: The Mejuri Creative Team
Jess Brewer
Sam Hiechart
Isabella Alesci
Nicole Livey
Taylor Reynolds
Joel Louzado
Stephanie Ling
Katie Andrade
Savana Gray
Execution: The Mejuri Creative Team
Jess Brewer
Sam Hiechart
Isabella Alesci
Nicole Livey
Taylor Reynolds
Joel Louzado
Stephanie Ling
Katie Andrade
Savana Gray
Elevated Ecomm
Styling personas for personalized experiece
Materiality
Artful & Bold
Retail Evolution:
Instore services meets lifestyle
Catagory Imagery:
Less is More
Digital Content
Playful Animation & 3D
Website Redesign
Style inspiration meets shopability
Seasonal Evergreen Campaigns
Style Trends that amplify core product
App & Membership Launch
Where Style and Brand Loyalty Collide
New Ecomm Photography
Elevated & Editorial
Back︎︎︎