The Bush 2020 Campaign: Flamingo
Creative & Experience Design: Roxana Zegan
Design Direction, Art Direction & Web Design: Carla Poirier
Branding and Design: Paula Scher via Pentagram
Illustrations: Austin Welch
Copywriting: Graham Douglas & Camille Muson
Promotion Photography & Art Direction: Emily Simms








The Bush 2020

Pubic hair: everyone has it, but for some reason it makes us all a little uncomfortable.

To celebrate the launch of Mons Mist—a pubic spray designed to condition, nourish, and hydrate pubic hair and skin—Flamingo launched a bold, controversial campaign, “The Bush 2020,” to get people talking about pubic hair.













Branding and
Campaign Design






















Campaign Swag












OOH Campaign

















  The Pubic Action Committee︎︎︎


























Promotion Photography































Campaign HQ





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